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Yasmina

With over 35 years of global experience across marketing, finance, trading, and shipping, I’ve led as a Managing Director, Board Director, and founder.

I’ve launched businesses, built teams, and thrived through change while living and working in cities around the world.

For 25 years, I held senior roles in the male-dominated world of trading and shipping, where I navigated gender bias and proved what leadership can look like.
My career has been defined by resilience, reinvention, and a deep commitment to growth.

Above all, I lead as a mother, a mentor, and a woman who was raised to believe she could do anything.

Portrait of Yasmina Rauber

Yasmina

With over 35 years of global experience across marketing, finance, trading, and shipping, I’ve led as a Managing Director, Board Director, and founder.

I’ve launched businesses, built teams, and thrived through change while living and working in cities around the world.

For 25 years, I held senior roles in the male-dominated world of trading and shipping, where I navigated gender bias and proved what leadership can look like.
My career has been defined by resilience, reinvention, and a deep commitment to growth.

Above all, I lead as a mother, a mentor, and a woman who was raised to believe she could do anything

Yasmina Rauber in workshop
My Story

I know this path, because I’ve walked it.

I spent decades leading in male-dominated industries, often the only woman in the room, and often the one holding it all together.

I knew how to lead. How to achieve. How to win.
And while most of my role models were men, I didn’t simply replicate what I saw. I began to integrate a different way of leading, one that included empathy, intuition, and a deeper understanding of people.

Even then, I could see the impact: more cohesion, stronger relationships, and better collaboration across teams.

But like many high performers, I was still operating under constant pressure: proving, pushing, and carrying more than I should.

When I became a mother, something shifted.
The version of success I had built, while impressive on paper, no longer felt sustainable or fully aligned.
That moment became a turning point. I chose to lead differently.

The truth is, I had been mentoring and coaching women throughout my career, especially during my time as President of WISTA Switzerland and General Manager & Board Member of Alcotra SA.

But this deeper shift changed everything. I stopped adapting to existing models and started shaping my own, one rooted in alignment, emotional intelligence, and real leadership.

Who I Work With

I work with high-achieving women who are already powerful: leaders, founders, and change-makers who know how to win, but are ready to lead from a deeper place.

They’re not starting from scratch.
They’ve built success, but now they want it to feel more aligned, intentional, and soul-led.

They’re craving a version of leadership that honors both their ambition and their alignment.
Their strategy and their softness. Their power and their presence.

I also work with organizations that want to go beyond performance alone, companies that are committed to driving cultural change, strengthening collaboration, and becoming true leaders in their field.

Explore my services →

Who I Work With

I work with high-achieving women who are already powerful—leaders, founders, and change-makers who know how to win, but are ready to lead from a deeper place.

They’re not starting from scratch.
They’ve built success—but now they want it to feel more aligned, intentional, and soul-led.

They’re craving a version of leadership that honors both their ambition and their alignment.
Their strategy and their softness. Their power and their presence.

I also work with organizations that want to go beyond performance alone, companies that are committed to driving cultural change, strengthening collaboration, and becoming true leaders in their field.

Explore my services →

My Approach

I don't believe in one-size-fits-all strategies. I help powerful women lead from the inside out, with clarity, confidence, and deep alignment.

Identity & Alignment First

You don't need fixing, you've simply outgrown what was. We align decisions and goals with your values and next chapter.

High Standards, Soft Power

Lead with strength and self-trust, on your terms. No hardening to be heard, no shrinking to be seen.

Structure + Soul

Tangible tools + inner work: boundaries, communication, time strategy, plus mindset and embodiment.

Elevation Without Burnout

Growth that’s sustainable. Success that feels as good as it looks.

Trusted by
neoss
MF shipping group
HP
Total Marine Solution
Tototheo
Adreco

What our clients say...

Thanks to the "Becoming Her" program I not only created a possibility, it actually became a reality.

Jo W, UK

I had the vision of what I wanted to achieve but did not know where to start. Working with Yasmina gave me the kickstart to make things happen.

This is the best investment you could make in yourself.

 Keren-Jo T.
Financial Planner - Zug
Thank you Yasmina Rauber for delivering the “Unconscious Bias in the Workplace” webinar to our team.  It was an eye-opening and insightful. Thank you!

Despina Panayiotou Theodosiou & Socrates Theodosiou
Co-CEO Tototheo Maritime – Cyprus
 

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